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Our upcoming catalogue concerns the Reflection Press; a Post-Fluxus experiment in activist printing by Albrecht Dietrich—who often went by the pseudonym Albrecht D., with some ironic allusions to the iconic Albrecht Dürer.
Dietrich once remarked on the xerographic printer he encountered amidst a menial office job in the mid-1960s. He was from that point inspired to employ twentieth-century printing technologies to run his own Press. The Reflection Press. Initially, the intention was to publish 50 numbered issues from this Press, with all but three of these numbers eventually realized (1968-1988), along with a long miscellany of activist job printing and experiments.
The central organ to this output was the flug/fluxBLATTzeitung; literally a “newspaper made-up of flyers / as Flux.” It was this rhythm that defined the Reflection Press: to publish things quickly enough so that they represented reality in its most-recent form. Xerography as a slow kind of mirror.
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